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Practice Snapshot

Robert Layman, O.D.
Pinnacle Eye Group
Lambertville, Mich.

  • One full-time and one part-time O.D.
  • 300 patients a month
  • Opened practice in 1986

Challenge

How to set a small practice apart from the competition

Solution

Offer superior service and the latest technologies, including Ophthonix Z-View Aberrometer and iZon High Resolution Lenses

Results

  • 25 percent revenue growth
  • Positive ROI in less than three months
  • Enhanced patient experience and satisfaction
  • Significantly improved nighttime driving vision and overall daytime vision for patients

Investing in Technology and Service Sets Practice Apart from the Competition

When Dr. Robert Layman opened his own optometric practice more than 20 years ago, he knew he wanted to take a different approach than other practices in his area. “I wanted to do things my own way,” Layman said. That meant a practice built on using the most advanced technologies combined with superior customer service.

His approach worked. Today, Pinnacle Eye Group, based in Lambertville, Michigan, just outside of Toledo, Ohio, is highly successful. The American Optometric Association recognized Layman as the National Optometrist of the Year in 2006.

“I’ve always been interested in new technology,” said Layman, who tries to invest in a new piece of equipment every year. “When my patients come back each year, I want them to experience something new. I don’t want to give patients 20 years of the same old thing.”

Layman was on a quest in 2006 to find the latest technology to update his practice. He found exactly what he was looking for in the Z-View® Aberrometer and iZon® High Resolution Lenses.

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