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Seeing Is Believing

Having been in practice for 22 years, Dr. Ronald Meeker thought he had seen everything the market had to offer to eye care practitioners. That was until he heard about iZon^® High Resolution Lenses.

“iZon Lenses were the first truly exciting breakthrough in lens technology since I’ve been in practice,” Meeker said. “There have been plenty of advances in instrumentation during my tenure, but the iZon Lenses got me excited about offering a truly innovative product to my patients.”

Meeker’s practice, Vestal Eye Care Associates, was the first practice in upstate New York to offer the iZon Lenses. He purchased the Z-View^® Aberrometer in June 2006 to set Vestal Eye Care apart from other practices in the region.

“I always try to have the latest technology in the office in order to offer the best medical care to help my patients see well,” Meeker said. “My primary motivator for purchasing the Z-View was the knowledge that patients judge your practice on how well they see with their glasses.”

Meeker wanted his staff to be able to speak to patients from first-hand experience with the lenses and encouraged his staff to try the iZon brand. The entire team at Vestal Eye Care was truly impressed with the iZon Lenses and confident that their patients would believe them to be a worthy investment.

“This is the first time in all my years of practice that I have actively recommended a specific lens type to patients,” Meeker said. “Traditionally, my opticians have most of the lens technology discussions with my patients. But now, with the advent of wavefront technology, I can utilize the Z-View Aberrometer as a way to discuss the types of lenses I feel would be best for that patient.”

The Z-View’s portal software, which enables Meeker to display a patient’s iPrintTM on computer monitors in the exam rooms, was an attractive feature to this paperless practice. He can run the portal software simultaneously with a patient’s electronic medical record (EMR). For those patients who order iZon Lenses, Meeker can simply scan their iPrint into the EMR. For those patients not ready to move forward, he can rely on the portal software to archive the data for easy access during future appointments.

“Discussing wavefront technology using printed material did not convey the high-tech personality of the iZon Lenses,” Meeker said. “Once we installed the portal software, patients were impressed by the computer-generated simulation of the reduction in glare and the overall deep understanding of the benefits of wavefront technology.”

Meeker felt it was crucial to show his patients exactly what they were receiving when they purchased a pair of iZon Lenses – the highest-quality wavefront lens technology.

“We have never been a practice that focuses on marketing and advertising and, ultimately, I believe patients still judge your practice by how well they see when they leave your office,” Meeker said. “We rely on the relationships we have built with our patients and their trust in us providing them with only the best in eye care technology.”