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Practice Snapshot

Javier R. Zamora, O.D.
Debbie A. Zamora, O.D.
Richard A. Berkowitz, M.D., F.A.C.S.
Advanced Eye Care & Surgery
Round Rock, Texas

  • Two full-time O.D.s, one full-time M.D./F.A.C.S.
  • 250 patients a month
  • Practice opened in 2002

Challenge

Discovering the technology that would both set the practice apart from the competition and offer patients the most advanced eye care technology on the market

Solution

Become the first doctor in the high-tech Austin, Texas, market to offer patients iZon High Resolution Lenses via examinations using Ophthonix’s Z-View Aberrometer with wavefront technology

Results

  • 72 percent increase in optical revenue in first six months
  • Enhanced profile for practice, with local media coverage and word of mouth leading to patients coming to Advanced Eye Care & Surgery specifically requesting iZon Lenses
  • Improved clinical efficiency with decreased refraction time in patient examinations
  • Patients report significantly improved nighttime driving vision and overall improvement in clarity and crispness of vision

The Clear Choice in Austin Eye Care

Dr. Javier Zamora and Dr. Debbie Zamora opened Advanced Eye Care & Surgery six years ago in Round Rock, Texas, just outside Austin. Home to technology companies such as Dell and Cirrus Logic, it seemed the perfect area for eye care practitioners looking to develop a practice offering patients the best in eye care technology.

“The challenge in any business is how to set it apart from its competitors,” Javier Zamora said. “I followed the iZon® High Resolution Eyeglass Lenses for a year and a half and, once the progressive lenses were introduced, I knew this would be a product that would distinguish my practice as offering the finest in eyeglass technology.”

Zamora was the first in the Austin area to purchase a Z-View® Aberrometer from developer Ophthonix in November 2006. The instrument was installed in a matter of weeks, and the staff was immediately eager to be educated about the Z-View and the iZon Lens technology.

It was important for Zamora not only to train his staff on the technology, but also to make sure they had personal experience from which to speak when discussing the benefits of iZon Lenses with Advanced Eye Care’s patients.

“It was never a question for me of should the staff have iZon Lenses. It was a question of how quickly I could get everyone to wear them,” Zamora said. “Some of the contact lens wearers were a bit hesitant to jump back into eyeglasses, but once they made the switch over to the iZon Lenses, they were amazed by the increase in their vision quality.”

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